238CV is web portal and a mobile application for tourism. Tourism in Cabo Verde has grown by double digits annually for over a decade. The number of tourists has increased from less than 145,000 in 2002 to about 600,000 in 2015. The number of tourists visiting Cape Verde is expected to reach 1 million between 2018 and 2020 and to double that not long after. Cabo Verde was recently ranked among the top ten destinations in the World by the Lonely Planet and as among the top ten destinations over the next decade by the World Travel and Tourism Council. Despite the fast growth and the high potential for future growth, it continues to be a challenge to find information online about Cabo Verde. Potential tourists face difficulties in finding information and making reservation online. Additionally, many of the local operators and service providers are locked out of the value chain partly because they lack capacity for online marketing. These problems are business opportunities for 238CV.
238CV was designed to address the challenges and seize the opportunities in Cape Verde’s fast growing tourism market. It was conceived as a one-stop-shop for tourism consisting of a portal and an app. It will provide information to potential tourists and empower them to better plan their visits to Cabo Verde in a way that they can truly experience the culture and discover the country. The portal will provide information on where to stay, how to get around, what to do among other things. It will allow visitors to the site to make online booking for hotels, individual apartments or houses, and to purchase services.